The ability to identify powerful consumer insights requires asking the right questions, utilising the right tools and, most importantly, possessing the gift of being able to get inside the skin of the consumer. You know your consumer best but our approach to insight can help to see them in a new light.
When working with a team, our goal is to provide the "fresh legs" to work on a business case - the specific skills and the extra capacity. Our approach is always collaborative and with a spirit of perseverance. We facilitate the depth of thinking required that results in great strategy and individual growth.
We have a passion for developing people. So our marketing capability development programs are designed to meet the needs of all stakeholders. Each training experience is engineered with the dual goals of developing skills and knowledge and working on existing business issues within a workshop environment.
Will It Make The Boat Go Faster?
Clients today tell us that they have never been so busy - but that they are struggling to make progress. We observe several symptoms of this - lack of goal clarity, focus on the task rather than the outcome and ineffective process and culture.
Since 2014 we have been working through these challenges with our clients using the engagement philosophy of Will It Make The Boat Go Faster? As the Australian licensee of this program we and our clients have been delighted with the results, team commitment and enthusiasm towards: a common goal; shared values and; shared behaviours. These effects have been powerful and enduring.