I think it would be fair to say I am now officially addicted to Tom Fishburne cartoons. This one and the discussion that followed in the comments section was particularly relevant.
'Olivier' expressed it beautifully:
"Marketing is like cooking, it’s basically facts and figures (ingredients, steps, temperatures,… vs display, click, content,…) but in the end there’s something magic that makes the difference.
Great cooking can not be performed by a robot.
Marketing can not be wrapped-up in data.
CMO have a seat at the table because data will never tell the story."