This article is a great take on the new social media platform 'ello'.
Rather than telling everyone to scramble to get on board - it presents a good opportunity to evaluate what we are doing on social media now (plus his cartoons are awesome!).
"Any social network is only as powerful as how you use it. The default mode for brands is to shout louder to gain attention, rather than engage deeper to gain a relationship. This social media backlash creates an opportunity for marketers to question how brands connect with their audiences."