The Rise Of Trackvertising And The Opportunity For Marketers

"Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything" - Plato

As an art form, music of one style or another is enjoyed by almost everyone...whether loving songs from our childhood and teenage years through to a total immersion of daily life in music. Music touches us deeply (that song that triggers intense feelings from an intense time) and is able to access our memory structures in special ways (those jingles...

"we all enjoy our xxx, it puts a rose in every cheek"

"Aussie kids are xxx kids"

"lucky you're with xxx"

So connecting with an artist to produce a trackvertisement may have as much commercial attraction as artistic attraction.