What Triggers Word of Mouth?

Generating word of mouth, going viral or being the subject of water cooler conversations - goals that can be elusive at the best of times and feel downright impossible at others.

In this article Jonah Berger describes it as "it sometimes seems like magic. Like catching lightning in a bottle." Fortunately Jonah describes some of the science behind the magic and if thirsty for more - you can always get the book.

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