Online ads take second spot in Europe: News from warc.com

"BRUSSELS: Online advertising expenditure has overtaken newspapers to become the second largest media category in Europe, a new study has shown.

IAB Europe, the digital trade body, collated advertising spend across twenty-six markets for its AdEx Benchmark study and found that online expenditure had grown 11.5% in 2012 to reach €24.3bn, this "despite the toughest economic climate for the broader advertising market since 2009"."

 

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