Space-Saving Beauty Labels Show Different Words Depending On The Angle [Pics] - PSFK

A fantastic example of innovation being utilised to provide a better experience for the consumer..proudly Australian too. 

"Lenticular printing is not new technology. Although you may not recognize the term, you’d know it if you saw it. Most often recognizable on novelty postcards and magnets, lenticular printing involves an array of magnifying lens which produce images that change when glanced at from different angles. Sound familiar? Now Australian professional hair care brand Kevin Murphy has harnessed the technology to display product information on travel sized goods."

 

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