Millennials 'unmoved' by social media

Not always what we may think...

"11 December 2013
LONDON/GLASGOW: Young millennials are not as dependent on social media or their mobile devices as conventional thinking assumes, new research has suggested.

Of the 2,000 UK and US consumers aged 17 to 31 who were surveyed by Redshift Research in partnership with Bite, the Glasgow-based marketing services agency, a full 43% said they didn't use Twitter at all while only a minority (41%) said they used Facebook for more than three hours a week.

The average millennial spends 108 hours a year browsing the internet for work or study and 77 hours a year reading news online, the Drum reported, more than twice the 36 hours they spend looking up celebrity gossip.

They are also more likely to share a link related to their work or study (30%) than they are to share a link related to a story about a celebrity (18%)."